If you are interested in our Wine Club, please Click on the following Link:

ABOUT OUR WINE CLUBS

Click on one of the links below to go to the area of our wine list for that type of wine.

AMARONE | BARBERA | BAROLO | BEAUJOLAIS | BRUNELLO | CABERBET SAUVIGNON | CABERNET FRANC | CARMENERE | CHAMPAGNE | CHARDONNAY | CHENIN BLANC | CHIANTI | DESSERT WINE | GEWURZTRAMINER | GRENACHE | MADEIRA | MALBEC | MARSALA | MERLOT | MOSCATO | NEBBILO | PETITE SIRAH | PINOT BLANC | PINOT GRIGIO | PINOT NOIR | PORT WINE | RED BORDEAUX | RED TABLE WINE | RIESLING | ROSE | SAKE | SAUVIGNON BLANC | SHERRY | SPARKLING WINE |
SYRAH AND SHIRAZ | TEMPRANILLO | VIOGNIER | WHITE BORDEAUX | WHITE TABLE WINE | ZINFANDEL

About Our Wine and Pricing

Our Wine Discount Policy is simple and straight-forward:

10% off 6-11 bottles
15% off 12 or more Bottles
20% off Straight Cases (12 bottles of the same wine in unopened box/crate)**

** if available otherwise: if we don't have it in stock, we'll order it and generally it will be in within 5 days if it's available.

Click here to see our list of Wine Selections at our Store

It's Time You Started Shopping at Our Store

We first introduced our new pricing beginning in August 2004 as a fall promotional discount program. At the end of October when the promotion was supposed to end, we extended it until the end of Christmas due to the success of the program. By the end of December, we realized that we could still stay in business despite the deep discounts so the decision was made to make the pricing program permanent.

Our customers began saying that we beat Sams and Binny's every time they compared our discounted case level pricing against their case prices. Suddenly we found we had customers that would drive for miles just buy their wine from us. What made it more attractive for these people was not just the pricing, it was the help that they get when they come to our stores. Even more complementary was this customer felt that no matter what they bought from us, it would be good and they liked the fact that they could depend on advice that wasn't snobby but was directed at their specific wine buying goals.

So what's the deal then. For those of you that this is the first time you've heard of Peterson Wine Cellars, here is the way it works. Imagine, 20% off straight cases, 15% off mixed cases, 10% off six bottles or more, and semi-annual sales events with discounts up to 50%. The only exception is that allocated wines are excluded. By the way, allocated wines only account for about 30 of the 600 plus different wines we carry in stock. Even if we don't have it in stock, we will order straight cases for anyone that knows what they want. As a first time customer said just the other day, "This is no ordinary boutique wine shop." We agree, we try hard to be different and we believe that business hasn't really changed. The only way to get a customer is to earn their business and we know that it's always one customer at a time.

When asked recently about why we made this pricing policy permanent, Victoria Peterson, managing partner said, “We said it in the fall of 2004 when we started the Fall Discount Promotion. We are serious about taking a leadership position in the suburban wine market and just because you aren’t a warehouse doesn’t mean you cannot compete. We believe strongly, that you can offer service, selection, AND price.”

Wine is Art and the Winemaker is the Artist

At Peterson Wine Cellars, we view our wine as masterpieces from the leading winemakers in the industry. Our wine has been chosen because of its quality and the winemaker's attention to detail. We hand select each wine based on its merits. Price alone is not the determinator, but the merits of each wine must match its price. We hold every wine to these exacting standards so that our customers can be assured of a consistent and dependable product at a fair and competitive price.