Wine is Art and the Winemaker is the Artist

At Peterson Wine Cellars, we view our wine as masterpieces from the leading winemakers in the industry. Our wine has been chosen because of its quality and the winemaker’s attention to detail. We hand select each wine based on its merits. Price alone is not the decision maker, but the merits of each wine must match its price. We hold every wine to these exacting standards so that our customers can be assured of a consistent and dependable product at a fair and competitive price.

Our wine discounting program

Discount Details

  • Discounts do not include wine from our Premium Collection.
  • Straight Cases must be unopened cases of 12 bottles of wine that are pre-ordered or excess back stock inventory items. Cases must include all of the same wine.
  • Maximum discounts for GoodWine4Less wine are 15% on mixed and straight cases.

It’s time you started shopping at our store

We first introduced our Wine Discounting Program beginning in August of 2004 as a Fall promotion. With great success of the Wine Discounting Program, we realized that we could still stay in business despite the deep discounts and make it a permanent programming offer to our customer

Our customers began saying that we beat competitors’ pricing every time they compared our discounted case level pricing against competitor case prices. Suddenly we found we had customers that would drive for miles just to buy their wine from us. What made it more attractive for these people was not just the pricing, but the customer service they received upon walking into a Peterson store.

So what’s the deal then? For those of you that this is the first time you’ve heard of Peterson Spirits & Fine Wines here is the way it works. Imagine, 20% off straight cases, 15% off mixed cases, 10% off six bottles or more, and numerous seasonal sale events with savings up to 65%. Even if we do not have a particular wine in stock, we will gladly custom order a straight case if available in the market place.

Victoria Peterson, Proprietor and Wine Buyer of Peterson Spirits & Fine Wines is serious about wine and her customers. “We said it in the Fall of 2004 when we started the Wine Discounting Program. We are serious about taking a leadership position in the suburban wine market and just because you aren’t a warehouse, it doesn’t mean you cannot compete. We believe strongly, that you can offer service, selection, AND price.